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subject:"Supplier relationship management"
~person:"Ewing, Michael"
~subject:"Franchisee-perceived brand image"
~subject:"Konsumentenverhalten"
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Supplier relationship management
Franchisee-perceived brand image
Konsumentenverhalten
Brand management
9
Markenführung
9
Brand image
5
Markenimage
5
Brand
4
Markenartikel
4
Consumer behaviour
3
B-to-B-Marketing
2
Beziehungsmarketing
2
Brand citizenship behavior
2
Business-to-business marketing
2
Franchising
2
Lieferantenmanagement
2
Relationship marketing
2
Arbeitsverhalten
1
Athletes
1
B2B branding
1
Brand commitment
1
Brand relationship quality
1
Character archetypes
1
Cricket
1
Customer value
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Earthquake
1
Engagement marketing
1
Erdbeben
1
Firm performance
1
Franchise branding
1
Franchisee experience
1
Franchisee-based brand equity
1
Franchisor competence
1
Franchisor support
1
Heroism
1
Innovation
1
International marketing
1
Internationales Marketing
1
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English
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Ewing, Michael
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Baumgarth, Carsten
19
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Hollebeek, Linda D.
17
MacInnis, Deborah J.
17
Dawes, John
16
Veloutsou, Cleopatra
16
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Valette-Florence, Pierre
14
Wiedmann, Klaus-Peter
14
Christodoulides, George
13
De Chernatony, Leslie
13
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Abratt, Russell
12
Casidy, Riza
12
Fitzsimons, Gavan J.
12
Grohmann, Bianca
12
Huber, Frank
12
Paul, Justin
12
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Business horizons
1
Journal of business research : JBR
1
Source
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ECONIS (ZBW)
4
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1
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
2
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
3
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
4
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
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