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subject:"Supplier relationship management"
~person:"Khan, Imran"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
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Supplier relationship management
Beziehungsmarketing
Markenartikel
Brand management
22
Markenführung
22
Brand image
15
Consumer behaviour
15
Konsumentenverhalten
15
Markenimage
15
Brand
14
Relationship marketing
14
Brand experience
9
Customer satisfaction
7
Kundenzufriedenheit
7
Brand loyalty
6
Internet marketing
6
Online-Marketing
6
Hotel industry
4
Hotellerie
4
Markentreue
4
Age group
3
Altersgruppe
3
Customer integration
3
Einzelhandel
3
Gender
3
Geschlecht
3
Kundenintegration
3
Retail trade
3
Social Web
3
Social web
3
Age
2
Antecedents
2
Attitude
2
Brand satisfaction
2
CSR
2
Confidence
2
Coronavirus
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer engagement
2
Customer experience
2
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21
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21
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English
21
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Khan, Imran
Baumgarth, Carsten
30
Loureiro, Sandra Maria Correia
25
Keller, Kevin Lane
24
Burmann, Christoph
22
Fournier, Susan
22
Sarkar, Abhigyan
22
Esch, Franz-Rudolf
21
De Chernatony, Leslie
20
Phau, Ian
20
Hollebeek, Linda D.
18
Ko, Eunju
18
Melewar, T. C.
18
Sarkar, Juhi Gahlot
18
Dawes, John
17
Rahman, Zillur
17
Veloutsou, Cleopatra
17
Fetscherin, Marc
16
Guzman, Francisco
16
Japutra, Arnold
16
Ahlert, Dieter
14
Bang, Nguyen
14
Bruhn, Manfred
14
Han, Heesup
14
Ind, Nicholas
14
Kumar, Vikas
14
MacInnis, Deborah J.
14
Christodoulides, George
13
Diamantopoulos, Adamantios
13
Gupta, Suraksha
13
Huber, Frank
13
Kapferer, Jean-Noël
13
Rather, Raouf Ahmad
13
Sreejesh, S.
13
Steenkamp, Jan-Benedict E. M.
13
Uggla, Henrik
13
Casidy, Riza
12
Ekinci, Yuksel
12
Iglesias, Oriol
12
Romaniuk, Jenni
12
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Journal of retailing and consumer services
5
International journal of hospitality management
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
1
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ECONIS (ZBW)
21
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
5
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
6
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
7
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
8
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
9
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
10
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
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