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subject:"Supplier relationship management"
~person:"Khan, Imran"
~subject:"CSR"
~subject:"Markenartikel"
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Supplier relationship management
CSR
Markenartikel
Brand management
22
Markenführung
22
Brand image
15
Consumer behaviour
15
Konsumentenverhalten
15
Markenimage
15
Beziehungsmarketing
14
Brand
14
Relationship marketing
14
Brand experience
9
Customer satisfaction
7
Kundenzufriedenheit
7
Brand loyalty
6
Internet marketing
6
Online-Marketing
6
Hotel industry
4
Hotellerie
4
Markentreue
4
Age group
3
Altersgruppe
3
Customer integration
3
Einzelhandel
3
Gender
3
Geschlecht
3
Kundenintegration
3
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3
Social web
3
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2
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2
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2
Brand satisfaction
2
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2
Coronavirus
2
Corporate Social Responsibility
2
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2
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Khan, Imran
Baumgarth, Carsten
29
Keller, Kevin Lane
23
De Chernatony, Leslie
20
Fournier, Susan
20
Phau, Ian
20
Melewar, T. C.
18
Sarkar, Abhigyan
18
Esch, Franz-Rudolf
17
Burmann, Christoph
16
Fetscherin, Marc
16
Dawes, John
15
Guzman, Francisco
15
Ahlert, Dieter
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Steenkamp, Jan-Benedict E. M.
13
Bruhn, Manfred
12
Kapferer, Jean-Noël
12
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Christodoulides, George
11
Ind, Nicholas
11
Ko, Eunju
11
Sattler, Henrik
11
Schmidt, Holger J.
11
Sharp, Byron
11
Trinh, Giang
11
Veloutsou, Cleopatra
11
Abratt, Russell
10
Ekinci, Yuksel
10
Foroudi, Pantea
10
Gunasti, Kunter
10
Gupta, Suraksha
10
MacInnis, Deborah J.
10
Rahman, Zillur
10
Sreejesh, S.
10
Uggla, Henrik
10
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Journal of retailing and consumer services
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
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ECONIS (ZBW)
14
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
4
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
5
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
6
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
7
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
8
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
9
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
10
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
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