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subject:"Supplier relationship management"
~person:"Khan, Imran"
~subject:"Kundenintegration"
~subject:"Markenartikel"
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Search: subject_exact:"Brand strategy"
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Supplier relationship management
Kundenintegration
Markenartikel
Brand management
22
Markenführung
22
Brand image
15
Consumer behaviour
15
Konsumentenverhalten
15
Markenimage
15
Beziehungsmarketing
14
Brand
14
Relationship marketing
14
Brand experience
9
Customer satisfaction
7
Kundenzufriedenheit
7
Brand loyalty
6
Internet marketing
6
Online-Marketing
6
Hotel industry
4
Hotellerie
4
Markentreue
4
Age group
3
Altersgruppe
3
Customer integration
3
Einzelhandel
3
Gender
3
Geschlecht
3
Retail trade
3
Social Web
3
Social web
3
Age
2
Antecedents
2
Attitude
2
Brand satisfaction
2
CSR
2
Confidence
2
Coronavirus
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer engagement
2
Customer experience
2
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English
16
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Khan, Imran
Baumgarth, Carsten
30
Keller, Kevin Lane
23
De Chernatony, Leslie
20
Fournier, Susan
20
Phau, Ian
20
Melewar, T. C.
19
Burmann, Christoph
18
Sarkar, Abhigyan
18
Esch, Franz-Rudolf
17
Fetscherin, Marc
16
Guzman, Francisco
16
Dawes, John
15
Ahlert, Dieter
14
Bang, Nguyen
14
Ind, Nicholas
14
Loureiro, Sandra Maria Correia
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Ko, Eunju
13
Steenkamp, Jan-Benedict E. M.
13
Veloutsou, Cleopatra
13
Bruhn, Manfred
12
Foroudi, Pantea
12
Gupta, Suraksha
12
Kapferer, Jean-Noël
12
Romaniuk, Jenni
12
Christodoulides, George
11
Han, Heesup
11
Sattler, Henrik
11
Schmidt, Holger J.
11
Sharp, Byron
11
Sreejesh, S.
11
Trinh, Giang
11
Abratt, Russell
10
Cova, Bernard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
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Journal of retailing and consumer services
3
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
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ECONIS (ZBW)
16
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
4
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
5
Do Millennials share similar perceptions of brand experience? : a clusterization based on brand experience and other brand-related constructs : the case of Netflix
Amoroso, Sara
;
Pattuglia, Simonetta
;
Khan, Imran
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012487128
Saved in:
6
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
7
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
8
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
9
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
10
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
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