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subject:"Supplier relationship management"
~person:"Pepels, Werner"
~subject:"Markenführung"
~subject:"Theory"
~type:"article"
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Supplier relationship management
Markenführung
Theory
Brand management
3
Product management
3
Produktmanagement
3
Relaunch
3
Consumer goods
1
Konsumgüter
1
Market segmentation
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Marketing management
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Marketingmanagement
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Marktsegmentierung
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Pepels, Werner
Esch, Franz-Rudolf
73
Melewar, T. C.
57
Baumgarth, Carsten
49
Burmann, Christoph
44
Keller, Kevin Lane
39
Loureiro, Sandra Maria Correia
37
Bang, Nguyen
35
Merrilees, Bill
34
Balmer, John M. T.
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Phau, Ian
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De Chernatony, Leslie
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Bruhn, Manfred
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Gupta, Suraksha
25
Guzman, Francisco
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Ko, Eunju
25
Foroudi, Pantea
24
Christodoulides, George
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Diamantopoulos, Adamantios
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Han, Heesup
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Romaniuk, Jenni
23
Sarkar, Abhigyan
23
Veloutsou, Cleopatra
23
Japutra, Arnold
22
Khan, Imran
22
Pelsmacker, Patrick de
22
Vrontis, Demetris
22
Dens, Nathalie
21
Hollebeek, Linda D.
20
Ind, Nicholas
20
Rahman, Zillur
20
Sattler, Henrik
20
Fournier, Susan
19
Iglesias, Oriol
19
King, Ceridwyn
19
Kunkel, Thilo
19
Meffert, Heribert
19
Pitt, Leyland F.
19
Swoboda, Bernhard
19
Abratt, Russell
18
Bauer, Hans H.
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
3
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ECONIS (ZBW)
3
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Entwicklung einer Relaunch-Positionierung
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 87-117)
.
2013
Persistent link: https://www.econbiz.de/10011447462
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2
Relaunch-Aktivitäten in der Entgeltpolitik
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 145-164)
.
2013
Persistent link: https://www.econbiz.de/10011447464
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3
Konsumgüter-Relaunch : Charakteristika und Maßnahmen
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 207-228)
.
2013
Persistent link: https://www.econbiz.de/10011447467
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