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subject:"Supply chain"
type_genre:"Article in journal"
~isPartOf:"Journal of business logistics : JBL"
~language:"eng"
~person:"Ferrin, Bruce"
~subject:"simulation"
~type_genre:"Hochschulschrift"
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Finding the true voice of the customer in CPG supply chains : shopper-centric supply chain management
Zondag, Marcel M.
;
Ferrin, Bruce
- In:
Journal of business logistics : JBL
35
(
2014
)
3
,
pp. 268-274
Persistent link: https://www.econbiz.de/10010426491
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