//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Supply chain"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"digital and interactive communication"
~subject:"service-dominant logic"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"S-d logic"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Supply chain
digital and interactive communication
service-dominant logic
Brand image
1
Brand management
1
Communication
1
Consumer behaviour
1
IMC
1
Kommunikation
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Negotiations
1
Service-Dominant Logic
1
Service-dominant logic
1
Verhandlungen
1
consumer empowerment
1
negotiated brands
1
reciprocity
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Schultz, Don E.
1
Siano, Alfonso
1
Vollero, Agostino
1
Published in...
All
International journal of advertising : the review of marketing communications
Marketing theory
15
International journal of physical distribution & logistics management : IJPD & LM
7
Journal of macromarketing
6
The service industries journal
6
Journal of service research : JSR
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
European Sport management quarterly : ESMQ
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business logistics : JBL
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of service research
3
Journal of strategic marketing
3
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
3
Cogent business & management
2
International journal of innovation management
2
International journal of production research
2
International journal of services and operations management
2
Journal of business logistics
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of management information systems : JMIS
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Public management review
2
Service science
2
Services marketing quarterly
2
The international journal of business science & applied management : IJBSAM
2
The international journal of logistics management
2
The journal of business & industrial marketing
2
The journal of supply chain management : a global review of purchasing and supply
2
Croatian economic survey
1
Enterprise development in SMEs and entrepreneurial firms : dynamic processes
1
European management review : EMR
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business excellence
1
International journal of economic policy in emerging economies
1
International journal of electronic business
1
International journal of entrepreneurship and innovation management
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino
;
Schultz, Don E.
;
Siano, Alfonso
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->