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subject:"Technological change"
~subject:"China"
~subject:"International market entry"
~subject:"Transnational corporation"
~type_genre:"Fallstudie"
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Technological change
China
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Fernsehgerät
9
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5
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Glowik, Mario
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Beuttenmuller, Paul
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Fetscherin, Marc
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Li, Jiahong
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Lu, Weihang
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Mao, Yunshi
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Ouyang, Taohua
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Frontiers of business research in China : selected publications from Chinese universities
1
Handbook of contemporary marketing in China : theories and practices
1
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ECONIS (ZBW)
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Market entry strategies : internationalization theories, concepts and cases of Asian high-technology firms
Glowik, Mario
-
2016
-
2nd, revised and updated edition
Persistent link: https://www.econbiz.de/10011382674
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2
Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
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3
Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China
Glowik, Mario
-
2009
Persistent link: https://www.econbiz.de/10003453197
Saved in:
4
Production system and competitive power of Chinese enterprises : a case study on TCL King color TV
Ouyang, Taohua
;
Li, Jiahong
;
Zhang, Chuyu
;
Mao, Yunshi
; …
- In:
Frontiers of business research in China : selected …
1
(
2007
)
4
,
pp. 494-520
Persistent link: https://www.econbiz.de/10003759700
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