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subject:"Telecommunications industry"
~isPartOf:"International journal of process management and benchmarking : IJPMB"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketingmanagement"
~subject:"Vertrauen"
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Search: subject_exact:"Tragbares Telefon"
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Telecommunications industry
Marketingmanagement
Vertrauen
Mobile phone
19
Mobiltelefon
19
Consumer behaviour
12
Konsumentenverhalten
12
Mobile communications
7
Mobilkommunikation
7
Mobile Anwendung
4
Mobile Business
4
Mobile Marketing
4
Mobile application
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Mobile business
4
Mobile marketing
4
Brand management
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Innovation adoption
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Innovation diffusion
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Innovationsakzeptanz
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Innovationsdiffusion
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Internet marketing
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Markenführung
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Online-Marketing
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Advertising
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Advertising effects
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Attitude
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Beziehungsmarketing
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Confidence
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Dienstleistungsqualität
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Marketing management
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Relationship marketing
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Service quality
2
Switching behaviour
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Telekommunikationssektor
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America
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Agrawal, Anil Kumar
1
Chang, Shuchih Ernest
1
Gao, Tao
1
Lai Kelly
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Liu, Anne Yenching
1
Mehrotra, Praveen K.
1
Murugan, Rajeswari
1
Pagani, Margherita
1
Rajendran, G.
1
Rohm, Andrew J.
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Salmi Mohd Isa
1
Shaian Kiumarsi
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International journal of process management and benchmarking : IJPMB
Journal of business research : JBR
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
Information economics and policy : IEP
6
Journal of retailing and consumer services
6
Discussion paper / Centre for Economic Policy Research
5
International journal of business information systems : IJBIS
4
Services marketing quarterly
4
Journal of regulatory economics
3
Pesquisa nacional por amostra de domicílios : Brasil
3
Amfiteatru economic : an economic and business research periodical
2
Discussion paper
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
International journal of production economics
2
Journal of advertising research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Pacific series
2
3rd Communication Policy Research, South Conference, Beijing, China
1
Advanced technologies management for retailing : frameworks and cases
1
Advances in business and management forecasting
1
Approaches and processes for managing the economics of information systems
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia-Pacific journal of management research and innovation
1
Boston College working papers in economics
1
Bruegel policy contribution
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business and Economic Research : BER
1
Business education & accreditation : BEA
1
Business horizons
1
CEIS Working Paper
1
CES working papers
1
Cogent business & management
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
DICE discussion paper
1
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
1
Diversity in European marketing : text and cases
1
E-commerce and the digital economy
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ECONIS (ZBW)
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1
Brand switching through marketing mix : the role of brand effect on smartphone users
Salmi Mohd Isa
;
Lai Kelly
;
Shaian Kiumarsi
- In:
International journal of process management and …
10
(
2020
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012254511
Saved in:
2
Determinants of switching intention towards mobile number portability
Agrawal, Anil Kumar
;
Sharma, Monica
;
Mehrotra, Praveen K.
- In:
International journal of process management and …
10
(
2020
)
4
,
pp. 479-494
Persistent link: https://www.econbiz.de/10012512376
Saved in:
3
Why mobile users trust smartphone social networking services? A PLS-SEM approach
Chang, Shuchih Ernest
;
Shen, Wei-Cheng
;
Liu, Anne Yenching
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4890-4895
Persistent link: https://www.econbiz.de/10011588617
Saved in:
4
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
5
A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari
;
Rajendran, G.
- In:
International journal of process management and …
3
(
2013
)
4
,
pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
Saved in:
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