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subject:"Telecommunications industry"
~isPartOf:"International journal of process management and benchmarking : IJPMB"
~subject:"Brand image"
~subject:"Marketingmanagement"
~subject:"Vertrauen"
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Telecommunications industry
Brand image
Marketingmanagement
Vertrauen
Mobile phone
3
Mobiltelefon
3
Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Relationship marketing
2
Telekommunikationssektor
2
Brand
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Brand management
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Competition
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Confidence
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Customer retention
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Customer satisfaction
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Dienstleistungsqualität
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Employee retention
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India
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Indian telecom sector
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Markenartikel
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Markenimage
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Marketing management
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Service quality
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Switching behaviour
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Telecommunications
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affective commitment
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Agrawal, Anil Kumar
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Lai Kelly
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Mehrotra, Praveen K.
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Murugan, Rajeswari
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Rajendran, G.
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Salmi Mohd Isa
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Shaian Kiumarsi
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International journal of process management and benchmarking : IJPMB
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
Journal of retailing and consumer services
8
Information economics and policy : IEP
6
Discussion paper / Centre for Economic Policy Research
5
Services marketing quarterly
5
International journal of business information systems : IJBIS
4
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Journal of regulatory economics
3
Pesquisa nacional por amostra de domicílios : Brasil
3
Amfiteatru economic : an economic and business research periodical
2
Discussion paper
2
Handbook of industry studies and economic geography
2
Harvard-Business-Manager : das Wissen der Besten
2
International economics & finance journal : (IEFJ)
2
International journal of Indian culture and business management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of global marketing
2
Journal of targeting, measurement and analysis for marketing
2
Pacific series
2
SFB 649 discussion paper
2
The IUP journal of marketing management : IJMM
2
The journal of brand management : an international journal
2
3rd Communication Policy Research, South Conference, Beijing, China
1
Advanced technologies management for retailing : frameworks and cases
1
Advances in business and management forecasting
1
Approaches and processes for managing the economics of information systems
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Boston College working papers in economics
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Brand switching through marketing mix : the role of brand effect on smartphone users
Salmi Mohd Isa
;
Lai Kelly
;
Shaian Kiumarsi
- In:
International journal of process management and …
10
(
2020
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012254511
Saved in:
2
Determinants of switching intention towards mobile number portability
Agrawal, Anil Kumar
;
Sharma, Monica
;
Mehrotra, Praveen K.
- In:
International journal of process management and …
10
(
2020
)
4
,
pp. 479-494
Persistent link: https://www.econbiz.de/10012512376
Saved in:
3
A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari
;
Rajendran, G.
- In:
International journal of process management and …
3
(
2013
)
4
,
pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
Saved in:
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