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subject:"Telecommunications industry"
~isPartOf:"International journal of process management and benchmarking : IJPMB"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
~subject:"Vertrauen"
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Telecommunications industry
Consumer behaviour
Marketingmanagement
Vertrauen
Mobile phone
3
Mobiltelefon
3
Beziehungsmarketing
2
Konsumentenverhalten
2
Relationship marketing
2
Telekommunikationssektor
2
Brand
1
Brand image
1
Brand management
1
Competition
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Confidence
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Customer retention
1
Customer satisfaction
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Dienstleistungsqualität
1
Employee retention
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India
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Indian telecom sector
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Indien
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Kundenzufriedenheit
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MNP
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MNP benefits
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Markenartikel
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Markenführung
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Markenimage
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Marketing management
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Mitarbeiterbindung
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Mobile communications
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Mobilkommunikation
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Service quality
1
Switching behaviour
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Telecommunications
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Telekommunikation
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Wechselverhalten
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Wettbewerb
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affective commitment
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Agrawal, Anil Kumar
1
Lai Kelly
1
Mehrotra, Praveen K.
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Murugan, Rajeswari
1
Rajendran, G.
1
Salmi Mohd Isa
1
Shaian Kiumarsi
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Sharma, Monica
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International journal of process management and benchmarking : IJPMB
Telecommunications policy : the international journal of digital economy, data sciences and new media
22
Journal of retailing and consumer services
21
International journal of business information systems : IJBIS
11
Journal of business research : JBR
10
International journal of technology marketing : IJTMkt
9
Technological forecasting & social change : an international journal
9
International journal of internet marketing and advertising : IJIMA
8
Asia Pacific journal of marketing and logistics
7
Information economics and policy : IEP
7
International journal of consumer studies
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Journal of marketing communications
7
Services marketing quarterly
7
Young consumers : insight and ideas for responsible marketers
7
Discussion paper
6
Discussion paper / Centre for Economic Policy Research
6
GITAM journal of management : a quarterly publication of GITAM Institute of Management
6
Journal of marketing management : MM
6
International journal of business innovation and research
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Management information systems : mis quarterly
5
The journal of services marketing
5
The service industries journal
5
Amfiteatru economic : an economic and business research periodical
4
Applied economics letters
4
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
International journal of industrial organization
4
Journal of consumer marketing
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of internet commerce
4
Journal of marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
SpringerLink / Bücher
4
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
4
Cleaner and responsible consumption
3
Electronic commerce research and applications
3
Global business review
3
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ECONIS (ZBW)
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Brand switching through marketing mix : the role of brand effect on smartphone users
Salmi Mohd Isa
;
Lai Kelly
;
Shaian Kiumarsi
- In:
International journal of process management and …
10
(
2020
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012254511
Saved in:
2
Determinants of switching intention towards mobile number portability
Agrawal, Anil Kumar
;
Sharma, Monica
;
Mehrotra, Praveen K.
- In:
International journal of process management and …
10
(
2020
)
4
,
pp. 479-494
Persistent link: https://www.econbiz.de/10012512376
Saved in:
3
A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari
;
Rajendran, G.
- In:
International journal of process management and …
3
(
2013
)
4
,
pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
Saved in:
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