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subject:"Telecommunications industry"
~person:"Andrews, Michelle"
~subject:"Mobilkommunikation"
~type:"article"
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Telecommunications industry
Mobilkommunikation
Mobile Business
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Andrews, Michelle
Asongu, Simplice
11
Ghose, Anindya
5
Nwachukwu, Jacinta C.
5
Birch, Nancy J.
4
Culver, Jeffrey N.
4
Fang, Zheng
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Grzybowski, Lukasz
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Haenssgen, Marco J.
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Han, Sang Pil
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Luo, Xueming
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Tesfom, Goitom
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
2
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
3
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
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