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subject:"Telecommunications industry"
~person:"Fang, Zheng"
~subject:"Mobilkommunikation"
~type:"article"
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Search: subject_exact:"Tragbares Telefon"
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Telecommunications industry
Mobilkommunikation
Mobile phone
5
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4
Mobile Business
3
Mobile Marketing
3
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China
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Fang, Zheng
Asongu, Simplice
11
Ghose, Anindya
5
Nwachukwu, Jacinta C.
5
Birch, Nancy J.
4
Culver, Jeffrey N.
4
Grzybowski, Lukasz
4
Haenssgen, Marco J.
4
Han, Sang Pil
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Luo, Xueming
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Tesfom, Goitom
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3
Björkegren, Daniel
3
Campbell-Kelly, Martin
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Dwivedi, Yogesh Kumar
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Garcia-Swartz, Daniel D.
3
Genakos, Christos
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Giachetti, Claudio
3
Gopal, Anandasivam
3
Gupta, Ruchita
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Ida, Takanori
3
Jain, Karuna
3
Kretschmer, Tobias
3
Lee, Dongwon
3
Madden, Gary
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Park, Sangwon
3
Prodanova, Jana
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Qaim, Matin
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Rahul, T.
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Valletti, Tommaso M.
3
Velmurugan, Manivannan Senthil
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Velmurugan, Masa Sakthi
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Wang, Dan
3
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2
Aker, Jenny C.
2
Al-Hawary, Sulieman Ibraheem Shelash
2
Alhassan, Muftawu Dzang
2
Alhauli, Abdullah
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
2
How effective is location-targeted mobile advertising?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
3
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
Saved in:
4
Quantifying the dynamic effects of service recovery on customer satisfaction : evidence from Chinese mobile phone markets
Fang, Zheng
;
Luo, Xueming
;
Jiang, Minghua
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10009782132
Saved in:
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