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subject:"Television advertising"
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~subject:"Werbewirkung"
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Television advertising
Werbewirkung
Consumer behaviour
3
Konsumentenverhalten
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Product Placement
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Product placement
3
Advertising effects
2
Advertising
1
Brand management
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Davtyan, Davit
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Evans, Nathaniel J.
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Sun, Shuoya
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Tashchian, Armen
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Journal of current issues and research in advertising
International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
10
Journal of promotion management : JPM
9
Journal of promotion management : innovations in planning and applied research
6
Journal of marketing communications
4
European journal of marketing : EJM
3
Journal of advertising research
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
The marketing review
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Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of media business studies
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Medienmanagement und E-Business
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Research
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AMS review : official publication of the Academy of Marketing Science
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Business horizons
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Gabler Edition Wissenschaft
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Handbook on cross-cultural marketing
1
Health marketing quarterly
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Italian journal of marketing : ITJM
1
Journal of Asia Business Studies
1
Journal of Indian business research
1
Journal of advertising
1
Journal of business ethics : JOBE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business and economics : JIBE
1
Journal of international consumer marketing
1
Journal of macromarketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Effects of disclosure, placement type, and ad-context congruence on brand and advertising recognition : an exploration of care model processing
Sun, Shuoya
;
Evans, Nathaniel J.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 219-235
Persistent link: https://www.econbiz.de/10013358825
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2
Thematic congruency in the context of brand placements : tests of memory and attitude measures
Davtyan, Davit
;
Tashchian, Armen
- In:
Journal of current issues and research in advertising
43
(
2022
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10013358835
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