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subject:"Television advertising"
~institution:"Shaker Verlag"
~subject:"Konsumentenverhalten"
~subject:"Perception"
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Television advertising
Konsumentenverhalten
Perception
Advertising effects
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Werbewirkung
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Advertising
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Animals
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Consumer behaviour
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Emotion
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Erotik
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Nostalgie
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Psychology of advertising
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Theory
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Tiere
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Stock, Carolin
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Shaker Verlag
National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Erasmus Research Institute of Management
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Helmut-Schmidt-Universität
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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ICORIA <11, 2012, Stockholm>
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IP Deutschland GmbH <Köln>
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Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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NetLibrary, Inc
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Peter Lang AG
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Die Wirkung des Nostalgiegefühls auf die Bewertung von Produkten : ein Beitrag zur Werbewirkungsforschung
Stock, Carolin
-
2015
Persistent link: https://www.econbiz.de/10011338384
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