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subject:"Television advertising"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Ross, Mitchell"
~subject:"Jugendliche"
~subject:"Perception"
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Television advertising
Jugendliche
Perception
360-Degree videos
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Adolescents
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Advertising
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Advertising effects
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Cognition
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Consumer behaviour
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Internet marketing
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Kognition
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Konsumentenverhalten
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Online-Marketing
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Panorama effect
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Video game
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Visual comprehension
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Visualisierung
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Visualization
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Ross, Mitchell
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Asia Pacific journal of marketing and logistics
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An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
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