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subject:"Television advertising"
~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of marketing research : JMR"
~person:"Hartmann, Wesley R."
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Television advertising
Advertising effects
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Brand image
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Hartmann, Wesley R.
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Breaking new ground in theory and practice
Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Stanford University Graduate School of Business Research Paper
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Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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