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subject:"Television advertising"
~isPartOf:"Engaging consumers through branded entertainment and convergent media"
~language:"eng"
~subject:"Brand"
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Television advertising
Brand
Product Placement
4
Product placement
4
Fernsehprogramm
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Television programme
3
Advertising effects
2
Brand image
2
Markenimage
2
USA
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Dens, Nathalie
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Giner Larza, Eva Maria
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Pelsmacker, Patrick de
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Engaging consumers through branded entertainment and convergent media
International journal of advertising : the quarterly review of marketing communications
12
Journal of promotion management : JPM
8
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
3
Journal of business research : JBR
3
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
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Tourism management : research, policies, practice
2
Breaking new ground in theory and practice
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CORE discussion paper : DP
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Discussion papers / UCL, Département des Sciences Economiques
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of food products marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Marketing in the new global order : challenges and opportunities
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Routledge studies in marketing
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Series in business and finance
1
The Routledge companion to advertising and promotional culture
1
The advertising and consumer culture reader
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
The journal of media economics
1
Vision : the journal of business perspective
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Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
2
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
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