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subject:"Television advertising"
~isPartOf:"Journal of advertising"
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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E-business and telecommunications : 4th international conference ; revised selected papers
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Engaging consumers through branded entertainment and convergent media
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Product placement and integrated marketing communications effects on an informational TV program
Corkindale, David
;
Neale, Michael
;
Bellman, Steven
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10014233765
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