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subject:"Television advertising"
~isPartOf:"Journal of advertising"
~isPartOf:"Research"
~subject:"Computerspiel"
~subject:"Deutschland"
~subject:"Medienwirkung"
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Television advertising
Computerspiel
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Product Placement
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Product placement
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Daimler AG
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Journal of advertising
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International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of promotion management : JPM
5
Journal of advertising research
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Digital advertising : theory and research
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Advertising in new formats and media : current research and implications for marketers
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Beiträge zur Analyse und Entwicklung der Medien
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Engaging consumers through branded entertainment and convergent media
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European journal of marketing : EJM
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Innovatives Markenmanagement
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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International journal of internet marketing and advertising : IJIMA
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Journal of Indian business research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Der Markt : international journal of marketing
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E-business and telecommunications : 4th international conference ; revised selected papers
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Enhancing knowledge development in marketing ; Vol. 21
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Hamburger Schriften zum Medien-, Urheber- und Telekommunikationsrecht
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Harvard-Business-Manager : das Wissen der Besten
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Jahrbuch für Fremdenverkehr : Publikation des Deutschen Wirtschaftswissenschaftlichen Instituts für Fremdenverkehr e.V. and der Universität Münche (dwif e.V.)
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Product placement and integrated marketing communications effects on an informational TV program
Corkindale, David
;
Neale, Michael
;
Bellman, Steven
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10014233765
Saved in:
2
Das Zusammenspiel von Product Placement und Co-Promotion : eine Bestandsaufnahme und empirische Wirkungsanalyse
Zaiss, Volker
-
2021
Persistent link: https://www.econbiz.de/10012486192
Saved in:
3
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
4
Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung
Kind, Urs
-
2018
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011866871
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