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subject:"Television advertising"
~isPartOf:"Journal of business research : JBR"
~subject:"30-second commercial"
~subject:"Brand placement modality"
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Television advertising
30-second commercial
Brand placement modality
Product Placement
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Product placement
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Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Tourism management : research, policies, practice
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CORE discussion paper : DP
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Discussion papers / UCL, Département des Sciences Economiques
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E-business and telecommunications : 4th international conference ; revised selected papers
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Engaging consumers through branded entertainment and convergent media
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of targeting, measurement and analysis for marketing
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
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Routledge studies in marketing
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The Routledge companion to advertising and promotional culture
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The advertising and consumer culture reader
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The journal of media economics
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
2
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
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