//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Television advertising"
~isPartOf:"Journal of current issues and research in advertising"
~person:"Davtyan, Davit"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand placement"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Television advertising
Werbewirkung
Advertising effects
1
Consumer behaviour
1
Konsumentenverhalten
1
Measurement
1
Messung
1
Product Placement
1
Product placement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Davtyan, Davit
Evans, Nathaniel J.
1
Sun, Shuoya
1
Tashchian, Armen
1
Published in...
All
Journal of current issues and research in advertising
Journal of advertising research
1
Journal of business research : JBR
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Thematic congruency in the context of brand placements : tests of memory and attitude measures
Davtyan, Davit
;
Tashchian, Armen
- In:
Journal of current issues and research in advertising
43
(
2022
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10013358835
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->