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subject:"Television advertising"
~isPartOf:"Research"
~subject:"Deutschland"
~subject:"Germany"
~subject:"Product placement"
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Television advertising
Deutschland
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Product placement
Product Placement
3
Werbewirkung
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Advertising effects
2
Media effect
2
Medienwirkung
2
Advertising
1
Advertising planning
1
Automotive industry
1
Bespielte Medien
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Brand management
1
Computerspiel
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Customer integration
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Daimler AG
1
Impact assessment
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Internet marketing
1
Kfz-Industrie
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Kundenintegration
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Markenführung
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Markenpolitik
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Market research
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Marktforschung
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Mediaplanung
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Online-Marketing
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Pre-recorded media
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Sales-promotion
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Video
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Video game
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Werbeplanung
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German
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Burmann, Christoph
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Kind, Urs
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Wegener, Katrin M.
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Zaiss, Volker
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Research
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
29
Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
11
Journal of advertising research
9
Journal of marketing communications
9
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Advertising in new formats and media : current research and implications for marketers
5
Journal of consumer behaviour : an international research review
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
The journal of brand management : an international journal
5
Engaging consumers through branded entertainment and convergent media
4
Journal of current issues and research in advertising : JCIRA
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Psychology & marketing
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
Journal of Indian business research
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
Tourism management : research, policies, practice
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Beiträge zur Analyse und Entwicklung der Medien
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Breaking new ground in theory and practice
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Business horizons
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Cutting edge international research
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Gabler Edition Wissenschaft
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Innovatives Markenmanagement
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
2
International journal of arts management
2
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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Das Zusammenspiel von Product Placement und Co-Promotion : eine Bestandsaufnahme und empirische Wirkungsanalyse
Zaiss, Volker
-
2021
Persistent link: https://www.econbiz.de/10012486192
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2
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
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3
Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung
Kind, Urs
-
2018
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011866871
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