//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Television advertising"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Jeong, Yongick"
~subject:"Perception"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeeffizienz"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Television advertising
Perception
Advertising effects
1
Fernsehwerbung
1
Sport event
1
Sportveranstaltung
1
USA
1
United States
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Jeong, Yongick
Beasley, Fred
1
Cobbs, Joe
1
Inoue, Yuhei
1
Lee, Minkyo
1
Levin, Aron
1
Lim, Choong Hoon
1
Manolis, Chris
1
Park, Sangchul
1
Pedersen, Paul M.
1
Potter, Robert F.
1
Son, Sung Wook
1
Tran, Hai
1
Williams, Antonio
1
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick
;
Tran, Hai
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->