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subject:"Television advertising"
~person:"Jin, Ginger Zhe"
~subject:"Perception"
~type_genre:"Arbeitspapier"
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Search: subject_exact:"Werbeeffizienz"
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Television advertising
Perception
2008-2011
2
Advertising effects
2
Arzneimittel
2
Consumer behaviour
2
Estimation
2
Fernsehwerbung
2
Information behaviour
2
Informationsverhalten
2
Konsumentenverhalten
2
Online search
2
Online-Recherche
2
Pharmaceuticals
2
Product information
2
Produktinformation
2
Schätzung
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Social Marketing
2
Social marketing
2
USA
2
United States
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Werbewirkung
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Arbeitspapier
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Jin, Ginger Zhe
Cantoni, Davide
3
Bauer, Hans H.
2
Bursztyn, Leonardo
2
Chattopadhyay, Amitava
2
Chesnes, Matthew
2
Grossman, Michael
2
Hefti, Andreas
2
Huber, Frank
2
Lajos, Joseph
2
Liu, Shuo
2
Neumann, Marcus M.
2
Ordabayeva, Nailya
2
Tekin, Erdal
2
Valletti, Tommaso M.
2
Veiga, André
2
Wada, Roy
2
Bursztyn, Leonard
1
Chandon, Pierre
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De Houwer, Jan
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Ellinghaus, Uwe
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Erichson, Bernd
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Franses, Philip Hans
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Haber, Tobias E.
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Horn, Carmen
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Larreguy, Horacio A.
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Lennartz, Wolfgang
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Linckens, Sarah
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Lovett, Mitchell J.
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Marshall, John
1
Matsubae, Taisuke
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Matsushima, Noriaki
1
Meyer, Judith
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Olic, Klaudia
1
Peress, Michael
1
Perret, Jens K.
1
Reimer, Anja
1
Simonov, Andrey
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Slabbinck, Hendrik
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Snyder, James M.
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ECONIS (ZBW)
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Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
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2
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011561967
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