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subject:"Television advertising"
~type_genre:"Aufsatzsammlung"
~type_genre:"Hochschulschrift"
~type_genre:"Thesis"
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Television advertising
Product Placement
20
Product placement
20
Deutschland
14
Germany
12
Werbewirkung
8
Advertising effects
7
Online-Marketing
4
Werbung
4
Brand management
3
Fernsehprogramm
3
Internet marketing
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Markenführung
3
Market research
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Marktforschung
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Media effect
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Medienwirkung
3
Television programme
3
Advertising planning
2
Automotive industry
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Bespielte Medien
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Broadcasting law
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Computerspiel
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Corporate Governance
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Corporate governance
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Customer integration
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Daimler AG
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Empirical method
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Empirische Methode
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Fernsehsendung
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Fernsehwerbung
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Fundamental right
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Grundrecht
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Kfz-Industrie
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Kundenintegration
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Markenpolitik
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Marketing management
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Marketing theory
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Marketingmanagement
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Marketingtheorie
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Medienrecht
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Blind, Sofia
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Niederberger, Angelika
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Pethig, Rüdiger
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ECONIS (ZBW)
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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
Pethig, Rüdiger
(
ed.
);
Blind, Sofia
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10014268014
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2
Die Popularisierung der Werbung : Product Placement im französischen und deutschen Fernsehgespräch
Niederberger, Angelika
-
1998
Persistent link: https://www.econbiz.de/10000670375
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