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subject:"Television advertising"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
~type_genre:"Thesis"
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
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Die Popularisierung der Werbung : Product Placement im französischen und deutschen Fernsehgespräch
Niederberger, Angelika
-
1998
Persistent link: https://www.econbiz.de/10000670375
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