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subject:"Territorial competition"
type_genre:"Aufsatz im Buch"
~accessRights:"restricted"
~person:"Abudaqa, Anas"
~subject:"Competition"
~subject:"International competition"
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Territorial competition
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Brand management
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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ECONIS (ZBW)
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Nation branding as a strategic approach for emerging economies : the case of UAE
Ahmed, Gouher
;
Abudaqa, Anas
;
Jayachandran, Chinnappa Naidu
- In:
Marketing Communications and Brand Development in …
,
(pp. 41-57)
.
2022
Persistent link: https://www.econbiz.de/10013274436
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