//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Theater"
~person:"Anand, Sandip"
~subject:"Copyright law"
~subject:"Musikwirtschaft"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Music"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Theater
Copyright law
Musikwirtschaft
Advertising
3
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Music
3
Musik
3
Werbewirkung
3
Werbung
3
Advertising music
2
Music industry
2
Werbemusik
2
Advertising (ad)
1
Attitude toward advertising music
1
Brand image
1
Brand management
1
Cluster analysis
1
Clusteranalyse
1
Internet marketing
1
Markenführung
1
Markenimage
1
Market segmentation
1
Marktsegmentierung
1
Music in advertising
1
Online-Marketing
1
Structural equation model
1
Strukturgleichungsmodell
1
advertising attitude
1
advertising music (ad music)
1
attitude toward music in ad (Aam)
1
attitudinal segmentation
1
bootstrap
1
brand attitude
1
cluster analysis
1
discriminant analysis
1
mediation analysis
1
music in advertising
1
purchase intention
1
structural equation modeling
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Anand, Sandip
Waldfogel, Joel
6
Aguiar, Luis
5
Montoro Pons, Juan de Dios
5
Liebowitz, Stanley Jason
4
Sinclair, Gary
4
Abolhasani, Morteza
3
Bourreau, Marc
3
Cho, Daegon
3
Kruger, Martinette
3
Moreau, François
3
Oakes, Steve
3
Saayman, Melville
3
Tinson, Julie
3
Allan, David
2
Baker, Julie
2
Banister, Emma
2
Bathurst, Ralph
2
Baumol, William J.
2
Besana, Angela
2
Bradshaw, Alan
2
Burnes, Bernard
2
Byrom, John
2
Callison, Coy
2
Choi, Hwanho
2
Crosby, Paul
2
Cuadrado-García, Manuel
2
Derbaix, Maud
2
Dewan, Sanjeev
2
Dobusch, Leonhard
2
Esposito, Annamaria
2
Goedertier, Frank
2
Herrero Prieto, Luis César
2
Hiller, R. Scott
2
Johansson, Tanja
2
Jung, Jaemin
2
Klement, Benjamin
2
Koh, Byungwan
2
Larsen, Gretchen
2
Leenders, Mark A. A. M.
2
more ...
less ...
Published in...
All
Journal of international consumer marketing
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
2
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->