//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Theorie"
~isPartOf:"Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement"
~isPartOf:"Gabler Research / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Advertising effects
7
Werbewirkung
7
Theory
5
Deutschland
4
Germany
4
Sponsoring
4
Sponsorship
4
Auction theory
3
Auktionstheorie
3
Brand management
3
Externalities
3
Externer Effekt
3
Internet marketing
3
Markenführung
3
Online-Marketing
3
Search engine
3
Suchmaschine
3
Mechanism design
2
Mechanismus-Design-Theorie
2
Brand image
1
Consumer goods marketing
1
Erfolgsfaktor
1
Event marketing
1
Event-Marketing
1
Football
1
Free rider problem
1
Fußball
1
Handelsmarke
1
Konsumgütermarketing
1
Markenimage
1
Markov chain
1
Markov-Kette
1
Meinungsforschung
1
Nash equilibrium
1
Nash-Gleichgewicht
1
Opinion poll
1
Store brand
1
Success factor
1
Trittbrettfahrerverhalten
1
more ...
less ...
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz im Buch
5
Book section
5
Language
All
English
3
German
2
Author
All
Aggarwal, Gagan
1
Ahlert, Dieter
1
Feldman, Jon
1
Giotis, Ioannis
1
Karlin, Anna R.
1
Kempe, David
1
Mahdian, Mohammad
1
Michael, Bernd M.
1
Muthukrishnan, S.
1
Pál, Martin
1
Vogel, Verena
1
Woisetschläger, David
1
more ...
less ...
Published in...
All
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
Gabler Research / Forschungsgruppe Konsum und Verhalten
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
Marketing : ZFP ; journal of research and management
12
American journal of agricultural economics
6
International journal of electronic commerce : IJEC
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
International advertising and communication : current insights and empirical findings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Journal of advertising research
3
Journal of marketing communications
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marktpsychologie
3
Operations research
3
The journal of industrial economics
3
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
3
European journal of operational research : EJOR
2
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
2
International journal of advertising : the review of marketing communications
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal für Betriebswirtschaft : management review quarterly
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of institutional and theoretical economics : JITE
2
Journal of marketing research : JMR
2
Journal of nonprofit & public sector marketing
2
Journal of the Operational Research Society : OR
2
Review of marketing science
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The Rand journal of economics
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Advertising, promotion, and new media
1
American economic journal
1
Analysen und Ansichten zur Wirtschaftsentwicklung in der Ukraine : eine Sicht ukrainischer Forscher zu Theorie und Praxis
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Decision sciences : DS
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Digital advertising : theory and research
1
Economia e politica industriale
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A Cascade Model for externalities in sponsored search
Kempe, David
;
Mahdian, Mohammad
- In:
Internet and network economics : 4th international …
,
(pp. 585-596)
.
2008
Persistent link: https://www.econbiz.de/10003792870
Saved in:
2
Sponsored search auctions with Markovian users
Aggarwal, Gagan
;
Feldman, Jon
;
Muthukrishnan, S.
;
Pál, …
- In:
Internet and network economics : 4th international …
,
(pp. 621-628)
.
2008
Persistent link: https://www.econbiz.de/10003792906
Saved in:
3
On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities
Giotis, Ioannis
;
Karlin, Anna R.
- In:
Internet and network economics : 4th international …
,
(pp. 629-638)
.
2008
Persistent link: https://www.econbiz.de/10003792916
Saved in:
4
Ist Sponsoring der Zaubertrank einer starken Marke?
Ahlert, Dieter
;
Vogel, Verena
;
Woisetschläger, David
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 3-29)
.
2006
Persistent link: https://www.econbiz.de/10003334185
Saved in:
5
Erfolgsfaktoren des integrierten Marken-Sponsorings
Michael, Bernd M.
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 33-51)
.
2006
Persistent link: https://www.econbiz.de/10003334187
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->