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subject:"Theorie"
~isPartOf:"Gabler Research / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings"
~subject:"Auktionstheorie"
~subject:"Internet marketing"
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Theorie
Auktionstheorie
Internet marketing
Werbewirkung
8
Advertising effects
6
Consumer behaviour
5
Konsumentenverhalten
5
Theory
5
Advertising
4
Werbung
4
Auction theory
3
Externalities
3
Externer Effekt
3
Online-Marketing
3
Search engine
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Suchmaschine
3
Wirkungsanalyse
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Communication media
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Integriertes Management
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Esch, Franz-Rudolf
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Giotis, Ioannis
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Karlin, Anna R.
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Gabler Research / Forschungsgruppe Konsum und Verhalten
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
International journal of advertising : the review of marketing communications
77
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of advertising research
60
Journal of marketing communications
58
Journal of business research : JBR
51
International journal of internet marketing and advertising : IJIMA
50
International journal of advertising : the quarterly review of marketing communications
38
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
26
Journal of marketing research : JMR
25
Journal of promotion management : JPM
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing : ZFP ; journal of research and management
19
SpringerLink / Bücher
19
Psychology & marketing
18
Information systems research : ISR
17
Gabler Edition Wissenschaft
16
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of marketing research
15
Quantitative marketing and economics : QME
14
European journal of marketing : EJM
12
Journal of current issues and research in advertising
12
Journal of marketing
12
Electronic commerce research
11
Journal of internet commerce
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
Journal of current issues and research in advertising : JCIRA
9
Journal of retailing
9
Marketing letters : a journal of research in marketing
9
Marketing science
9
Operations research
9
Berichte aus der Betriebswirtschaft
8
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ECONIS (ZBW)
5
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1
Wirkung integrierter Kommunikation : Ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
2011
-
5., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013515938
Saved in:
2
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
2011
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008650668
Saved in:
3
A Cascade Model for externalities in sponsored search
Kempe, David
;
Mahdian, Mohammad
- In:
Internet and network economics : 4th international …
,
(pp. 585-596)
.
2008
Persistent link: https://www.econbiz.de/10003792870
Saved in:
4
Sponsored search auctions with Markovian users
Aggarwal, Gagan
;
Feldman, Jon
;
Muthukrishnan, S.
;
Pál, …
- In:
Internet and network economics : 4th international …
,
(pp. 621-628)
.
2008
Persistent link: https://www.econbiz.de/10003792906
Saved in:
5
On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities
Giotis, Ioannis
;
Karlin, Anna R.
- In:
Internet and network economics : 4th international …
,
(pp. 629-638)
.
2008
Persistent link: https://www.econbiz.de/10003792916
Saved in:
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