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subject:"Theorie"
~isPartOf:"Gabler Research / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings"
~subject:"Children"
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Werbewirkung
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Gabler Research / Forschungsgruppe Konsum und Verhalten
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
International journal of advertising : the quarterly review of marketing communications
21
Young consumers : insight and ideas for responsible marketers
17
Gabler Edition Wissenschaft
16
SpringerLink / Bücher
16
Journal of advertising : official publication of the American Academy of Advertising
15
Marketing : ZFP ; journal of research and management
13
Journal of advertising research
10
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
International journal of advertising : the review of marketing communications
8
Springer eBook Collection / Business and Economics
8
Berichte aus der Betriebswirtschaft
7
Europäische Hochschulschriften / 5
7
International journal of consumer studies
7
International journal of electronic commerce : IJEC
7
American journal of agricultural economics
6
Journal of marketing communications
6
Faculty & research / Insead : working paper series
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
European journal of marketing : EJM
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
Health marketing quarterly
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of current issues and research in advertising : JCIRA
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Psychology & marketing
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
DUV / Wirtschaftswissenschaft
3
Discussion papers / CEPR
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Journal für Betriebswirtschaft : management review quarterly
3
Journal of food products marketing
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of marketing research : JMR
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ECONIS (ZBW)
6
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1
Wirkung integrierter Kommunikation : Ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
2011
-
5., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013515938
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2
Entertaining Persuasion : die Wirkungen von Advergames auf Kinder
Waiguny, Martin
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008902510
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3
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
2011
-
5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008650668
Saved in:
4
A Cascade Model for externalities in sponsored search
Kempe, David
;
Mahdian, Mohammad
- In:
Internet and network economics : 4th international …
,
(pp. 585-596)
.
2008
Persistent link: https://www.econbiz.de/10003792870
Saved in:
5
Sponsored search auctions with Markovian users
Aggarwal, Gagan
;
Feldman, Jon
;
Muthukrishnan, S.
;
Pál, …
- In:
Internet and network economics : 4th international …
,
(pp. 621-628)
.
2008
Persistent link: https://www.econbiz.de/10003792906
Saved in:
6
On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities
Giotis, Ioannis
;
Karlin, Anna R.
- In:
Internet and network economics : 4th international …
,
(pp. 629-638)
.
2008
Persistent link: https://www.econbiz.de/10003792916
Saved in:
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