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subject:"Theorie"
~isPartOf:"Journal of consumer behaviour"
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Do stories (always) make food products taste better? : the boundary effects of matching package type and product dimension
Jaud, David A.
;
Braconnot, Alexandra R.
;
Lunardo, Renaud
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1224-1236
Persistent link: https://www.econbiz.de/10014368255
Saved in:
2
Femvertising or femwashing? : women's perceptions of authenticity
Hainneville, Valentine
;
Guèvremont, Amélie
;
Robinot, …
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 933-941
Persistent link: https://www.econbiz.de/10014326277
Saved in:
3
How to survive in advertisement flooding : the effects of schema-product congruity and attribute relevance on advertisement attitude
Lee, Jihyeon
;
Kim, Hanku
- In:
Journal of consumer behaviour
21
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013177506
Saved in:
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