//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Theorie"
~isPartOf:"Pervasive advertising"
~subject:"Virales Marketing"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Virales Marketing
Advertising effects
1
Internet marketing
1
Online-Marketing
1
Schweiz
1
Social Web
1
Social web
1
Switzerland
1
Viral marketing
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
1
Case study
1
Fallstudie
1
Language
All
English
1
Author
All
Dubach Spiegler, Erica
1
Hildebrand, Christian
1
Michahelles, Florian
1
Published in...
All
Pervasive advertising
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
International advertising and communication : current insights and empirical findings
3
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
3
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
3
Marktpsychologie
3
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
3
Advertising in new formats and media : current research and implications for marketers
2
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Advertising, promotion, and new media
1
Analysen und Ansichten zur Wirtschaftsentwicklung in der Ukraine : eine Sicht ukrainischer Forscher zu Theorie und Praxis
1
Bridging the gap between advertising academia and practice
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Digital advertising : theory and research
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Engaging consumers through branded entertainment and convergent media
1
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
1
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Handbook of marketing decision models
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Handelsforschung
1
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
1
Istituzioni e governo dell'economia
1
LISS 2012 ; Vol. 2
1
Marketing-Controlling
1
Markt- und Branchenentwicklungen im alpinen Tourismus
1
Medienanalyse : Methoden, Ergebnisse, Grenzen
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
Operations research proceedings 2005 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, September 7 - 9, 2005
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
Perspektiven in der Landnutzung : Regionen, Landschaften, Betriebe ; Entscheidungsträger und Instrumente. 43. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues (GEWISOLA) 2003 in Hohenheim
1
Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 30 - December 2, 2006, Vienna, Austria
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Regional- und sportökonomische Aspekte von Sportgroßveranstaltungen : Dokumentation des Hamburger Workshops "Sport und Ökonomie" anlässlich der HEW Cyclassics vom 17. - 18.8.2001
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social networks in pervasive advertising and shopping
Dubach Spiegler, Erica
;
Hildebrand, Christian
; …
- In:
Pervasive advertising
,
(pp. 207-225)
.
2011
Persistent link: https://www.econbiz.de/10009348750
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->