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subject:"Theorie"
~person:"Diller, Hermann"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
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ECONIS (ZBW)
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Zum Preisverhalten bei Dienstleistungen: die "Preiszufriedenheit" verdient mehr Aufmerksamkeit
Diller, Hermann
- In:
Erfolg durch Dienen? : Beiträge zur wertsteigernden …
,
(pp. 162-185)
.
2002
Persistent link: https://www.econbiz.de/10001697503
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Customer loyalty: fata morgana or realistic goal? : Managing relationships with customers
Diller, Hermann
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 29-48)
.
2000
Persistent link: https://www.econbiz.de/10001456665
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