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subject:"Theorie"
~person:"Ha, Kyoungnam"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Textbook"
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Advertising effects
2
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2
Filmwirtschaft
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Product Placement
2
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2
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Ha, Kyoungnam
Chen, Huan
4
Walls, W. David
3
Wang, Ye
3
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Chisholm, Darlene C.
2
De Vany, Arthur
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Dens, Nathalie
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Eliashberg, Jehoshua
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Meyer, Jeffrey
2
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2
Song, Reo
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2
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European journal of marketing : EJM
1
Journal of advertising research
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ECONIS (ZBW)
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The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
2
The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo
;
Meyer, Jeffrey
;
Ha, Kyoungnam
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
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