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subject:"Theorie"
~person:"Kumar, Jitender"
~subject:"Brand image"
~subject:"Relationship marketing"
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Brand image
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Beziehungsmarketing
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Brand
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Brand community engagement
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Brand community commitment
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Kumar, Jitender
Atal, Vidya
5
Basu, Kaushik
5
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5
Lee, Travis
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4
Hegmann, Horst
4
Strulik, Holger
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
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2
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
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