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subject:"Theorie"
~person:"Kumar, Jitender"
~subject:"Social Web"
~subject:"Social web"
~subject:"Soziales Netzwerk"
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Beziehungsmarketing
2
Brand
2
Brand community engagement
2
Brand image
2
Brand loyalty
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Brand management
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Community
2
Consumer behaviour
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Brand community commitment
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Brand community relationship investment
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Brand community self-esteem
1
Brand ownership
1
Customer brand engagement (CBE)
1
Customer brand identification
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Kundenbindung
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Kumar, Jitender
Leimeister, Jan Marco
6
Atal, Vidya
5
Basu, Kaushik
5
Gray, John
5
Lee, Travis
5
Gebert, Diether
4
Hegmann, Horst
4
Krcmar, Helmut
4
Strulik, Holger
4
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3
Feinberg, Yossi
3
Hummel, Johannes
3
Kets, Willemien
3
Mohn, Reinhard
3
Soest, Daniël Pieter van
3
Asada, Akira
2
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Ko, Yong Jae
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Marglin, Stephen A.
2
Matei, Sorin Adam
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2
Ozturkcan, Selcen
2
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2
Peñaloza, Lisa
2
Platteau, Jean-Philippe
2
Schmitter, Philippe C.
2
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Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
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2
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
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