//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Theorie"
~person:"Soberman, David A."
~subject:"Computerunterstützung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Computerunterstützung
Advertising effects
5
Theory
5
Werbewirkung
5
Marketing management
2
Marketingmanagement
2
Preiswettbewerb
2
Price competition
2
Product differentiation
2
Produktdifferenzierung
2
Räumlicher Wettbewerb
2
Spatial competition
2
Strategic management
2
Strategisches Management
2
Advertising planning
1
Consultancy services
1
Unternehmensberatung
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Language
All
English
5
Author
All
Soberman, David A.
Esch, Franz-Rudolf
12
Bauer, Hans H.
9
Gierl, Heribert
8
Fuchs, Wolfgang
7
Unger, Fritz
7
Drengner, Jan
6
Diehl, Sandra
5
Huber, Frank
5
Shelegia, Sandro
5
Wilson, Christopher
5
Ceyp, Michael
4
Hanssens, Dominique M.
4
Reich, Sandra
4
Schnoor, Anje
4
Srinivasan, Shuba
4
Steffenhagen, Hartwig
4
Zanger, Cornelia
4
Albers, Sönke
3
Bar, Talia
3
Dekimpe, Marnik G.
3
Ernst, Holger
3
Esteban, Lola
3
Franses, Philip Hans
3
Gelbrich, Katja
3
Hammerschmidt, Maik
3
Hawaldar, Iqbal Thonse
3
Herrmann, Roland
3
Juntunen, Arja
3
Kaiser, Harry M.
3
Lillard, Dean R.
3
Mahdian, Mohammad
3
Marwitz, Christian
3
Nufer, Gerd
3
Pastine, Ivan
3
Pastine, Tuvana
3
Pauwels, Koen
3
Peitz, Martin
3
Rempel, Jan Eric
3
Roth, Simone
3
more ...
less ...
Published in...
All
Faculty & research / Insead : working paper series
5
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Informative advertising : additional learning and implications
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380490
Saved in:
2
Informative advertising : additional learning and implications
Soberman, David A.
(
contributor
)
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001890090
Saved in:
3
Media experts : helping competitive firms reduce "wasted" advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715953
Saved in:
4
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716429
Saved in:
5
The role of differentiation in markets driven by advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719511
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->