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subject:"Theorie"
~person:"Srivastava, Rajesh"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Textbook"
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Advertising effects
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Brand image
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Srivastava, Rajesh
Chen, Huan
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Journal of promotion management : innovations in planning and applied research
1
The IUP journal of brand management : IJBRM
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ECONIS (ZBW)
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Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
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2
Brand placement strategy in a film song and its impact on brand's image
Srivastava, Rajesh
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10009295587
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