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subject:"Theorie"
~person:"Weinberg, Charles B."
~subject:"Advertising"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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An empirical study of uniform and differential pricing in the movie theatrical market
Ho, Jason Y. C.
;
Liang, Yitian
;
Weinberg, Charles B.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 414-431
Persistent link: https://www.econbiz.de/10011878752
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2
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
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