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subject:"Theorie"
~subject:"Anzeigenwerbung"
~subject:"Communication"
~subject:"KMU"
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Journal of marketing communications
London : Routledge
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1.1995 -
Persistent link: https://www.econbiz.de/10001514618
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Strategic communication management : SCM
London : Melcrum Publ.
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1.1996/97 -
Persistent link: https://www.econbiz.de/10003448604
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Journal of marketing communications
Abingdon : Taylor & Francis
;
anfangs: London : Chapman …
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1.1995 -
Persistent link: https://www.econbiz.de/10000588148
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Advances in nonprofit marketing : a research annual
Greenwich, Conn. [u.a.] : JAI Press
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1.1985 - 4.1993; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000446010
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Marketing theory and applications
American Marketing Association
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Chicago, Ill. : American Marketing Association
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Persistent link: https://www.econbiz.de/10012385980
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