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subject:"Theorie"
~subject:"Cultural sector"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Textbook"
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Journal of promotion management : JPM
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The journal of media economics
5
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4
Arts and the market : AAM
3
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
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CESifo economic studies : CESifo, a joint initiative of the University of Munich's Center for Economic Studies and the Ifo Institute
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China aktuell : journal of current Chinese affairs
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Creativity and innovation management
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Economic inquiry : journal of the Western Economic Association International
1
Economics letters
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Entrepreneurship and regional development : an international journal
1
European journal of marketing
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1
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Hitotsubashi journal of economics
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ECONIS (ZBW)
123
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1
How entrepreneurial practices balance art and business : insights into creative entrepreneurship in the European film industry
Pisotska, Viktoriya
;
Gurses, Kerem
- In:
Creativity and innovation management
32
(
2023
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10014266448
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
Selling Hollywood to China
McMahon, James
- In:
Forum for social economics
50
(
2021
)
4
,
pp. 414-431
Persistent link: https://www.econbiz.de/10012694057
Saved in:
4
Price signalling differentiated experience goods : are uniform movie prices a puzzle?
Park, In-Uck
;
Song, Joon
- In:
The Korean economic review
37
(
2021
)
1
,
pp. 85-113
Persistent link: https://www.econbiz.de/10013419150
Saved in:
5
"We need to keep making stuff, regardless of what the situation is" : creativity and the film festival sector during COVID-19
Richards, Stuart
;
Pacella, Jessica
- In:
Arts and the market : AAM
13
(
2023
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10014343022
Saved in:
6
How state influence on project work organization both drives and mitigates gendered precarity in cultural and creative industries
Pulignano, Valeria
;
Dean, Deborah
;
Domecka, Markieta
; …
- In:
British journal of industrial relations : BJIR ; an …
61
(
2023
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10014308527
Saved in:
7
CCIs' role in promoting transdisciplinary approaches to sustainability
Innerhofer, Elisa
;
Kofler, Ingrid
;
Pechlaner, Harald
- In:
International journal of entrepreneurship and small …
48
(
2023
)
1
,
pp. 78-94
Persistent link: https://www.econbiz.de/10014311165
Saved in:
8
Product placement in Chinese cinema : from resistance to acceptance : 1999-2009
Ai, Qi
;
Dong, Yinan
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014294175
Saved in:
9
The inter-generational arts branding of the Star Wars saga : may the myth be with you!
Patsiaouras, Georgios
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 84-101
Persistent link: https://www.econbiz.de/10012879089
Saved in:
10
The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
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