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subject:"Theory"
~isPartOf:"Gabler Research / Forschungsgruppe Konsum und Verhalten"
~language:"deu"
~type_genre:"Textbook"
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Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
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2011
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5., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008650668
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