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subject:"Theory"
~isPartOf:"Handbook of research on customer engagement"
~language:"eng"
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Handbook of research on customer engagement
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
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I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
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Digital and social media marketing : a results-driven approach
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E-retailing challenges and opportunities in the global marketplace
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Handbook of social media management : value chain and business models in changing media markets
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Information resources management ; Vol. 4
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Key challenges and opportunities in Web entrepreneurship
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Knowledge management : innovation, technology and cultures ; proceedings of the 2007 International Conference on Knowledge Management
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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The SAGE handbook of social media marketing
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The heart of the good institution : virtue ethics as a framework for responsible management
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Leveraging user-generated content: a visual case analysis of Contiki's brand co-creation campaign
Ouschan, Robyn
;
Turkington, Jay
;
Napoli, Julie
- In:
Handbook of research on customer engagement
,
(pp. 329-357)
.
2019
Persistent link: https://www.econbiz.de/10013163394
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