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subject:"Theory"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Parkinson, Joy"
~subject:"Value proposition"
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Rethinking customer engagement design : using customer-mobilized engagement (CME) to grow business networks
Davey, Janet
;
O'Brien, Ingrid M.
;
Ouschan, Robyn
; …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 453-466
Persistent link: https://www.econbiz.de/10013494030
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