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~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
Journal of business research : JBR
15
The journal of brand management : an international journal
8
The journal of product & brand management
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Journal of promotion management : innovations in planning and applied research
6
Psychology & marketing
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Celebrity, convergence and transformation
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International journal of advertising : the review of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of current issues and research in advertising
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Marketing letters : a journal of research in marketing
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Vision : the journal of business perspective
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AMS review : official publication of the Academy of Marketing Science
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Advances in management & applied economics
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American economic journal : a journal of the American Economic Association
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Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
2
Are celebrity-heroes effective endorsers? : exploring the link between hero, celebrity, and advertising response
Spears, Nancy
;
Stafford, Marla Royne
;
Van Steenburg, Eric
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10009738247
Saved in:
3
Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
Saved in:
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