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subject:"Theory"
~isPartOf:"Journal of retailing"
~subject:"Mängelhaftung"
~subject:"Niedrigpreisstrategie"
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Mängelhaftung
Niedrigpreisstrategie
Garantie
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Warranty
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Low-cost strategy
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Journal of retailing
European journal of operational research : EJOR
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Betriebliches Rechnungswesen und Controlling im Spannungsfeld von Theorie und Praxis : Festschrift für Prof. Dr. Jürgen Graßhoff zum 65. Geburtstag
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1
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
2
Vulnerability to low-price signals : an experimental study of the effectiveness of genuine and deceptive signals
Dutta, Sujay
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 156-167
Persistent link: https://www.econbiz.de/10009513137
Saved in:
3
Price-matching guarantees with endogenous search : a market experiment approach
Hong, Yuan
;
Krishna, Aradhna
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 182-193
Persistent link: https://www.econbiz.de/10009240263
Saved in:
4
Consumer responses to characteristics of price-matching guarantees: the moderating role of price consciousness
Kukar-Kinney, Monika
;
Walters, Rockney G.
;
MacKenzie, …
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 211-221
Persistent link: https://www.econbiz.de/10003452392
Saved in:
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