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~person:"Ambroise, Laure"
~person:"McDonald, Robert E."
~subject:"Brand management"
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Search: subject_exact:"Celebrity endorsement"
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Celebrity endorsement
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Ambroise, Laure
McDonald, Robert E.
Huber, Frank
7
Erfgen, Carsten
6
Schimmelpfennig, Christian
6
Sattler, Henrik
4
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3
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3
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2
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Franck, Egon
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Gilal, Faheem Gul
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The journal of brand management : an international journal
2
Journal of business research : JBR
1
The journal of product & brand management
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ECONIS (ZBW)
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The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
2
Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
Saved in:
3
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
4
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
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