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subject:"Theory"
~person:"Carlson, Les"
~subject:"Advertising effects"
~subject:"United States"
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Carlson, Les
Roy, Subhadip
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Journal of business research : JBR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
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2
The unintended consequences of using "posers" in nonprofit public service announcements and proposed self-regulatory disclosure solutions
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10008759844
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